3 Reasons Why You Need A Brand Blueprint
I’ve met plenty of creative entrepreneurs who hate business plans. They hate the guess work and the thought of a structured plan that they may not stick to. Most creatives are liberal solopreneurs. Some love organization but by their own terms. They don’t have a corporate company nor wish to have one. They don’t need funding and investors. The majority of them are highly successful and will admit they don’t have much of an official business plan.
The thing about business plans is that most are super long and extremely detailed about things we aren’t sure about just yet. It’s super formal and boring. Some are not detailed enough and others just ask for way too much. I’ve witnessed the conversation of unattractive business plans or lack thereof in Facebook groups that I’m in. I have personally had a conversation with others who just hate business plans. I am one of those people who aren’t too fond of them. That’s why I believe in brand plans. A brand plan is how a business owner wants other people to see their brand and business. In a nutshell, it’s a plan to develop a certain perception from their intended audience by creating an environment, on or offline, that defines what they are about.
A brand plan is much more fun than a business plan because business owners are able to describe visuals, projects, marketing for awareness, community involvement and more. While it doesn’t cover [insert sarcastic tone] a full financial summary of what you project to earn over the next 1,999 years, it does include scaling your business concept and income. Brand plans allow you to write the vision of how you want to be perceived then acts as a map of how you will get there. Here’s 3 reasons why you need a brand blueprint for your business:
To clarify your intended message
What are some things that you want people to say about your brand? Do you want them to acknowledge how resourceful you are? Do you want them to brag about your customer service? Do you want them to tell others how happy they were with the quality of your products?
The things you want people to say about your brand is exactly what you should strategize in a brand blueprint. It is imperative that you clarify your intended message. Clarity for you and your business means clarity for your target audience and potential clients. If you execute your intended message successfully, you’ll attract the right people who will say all of those answers you mentioned from the questions above.
When you clarify your brand strategy and goals, marketing and collaborating will be much easier than a fuzzy brand message which happens unintentionally, but often.
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To measure progress
How will you know if you’re reaching a goal or not? What will you compare what others say about your company? Measuring your progress means knowing your numbers. You need to compare your plan to the response of your market. Your brand plan will help you reflect on what you want your intended message to say. It will act as a list that describes how you want your brand to look, act, and interact with other businesses. It will also create a visual checklist for scaling income as your business grows. You can measure where your business is in terms of what you launch and the success of each launch.
Completing a brand plan will remind you of where you are going and what you will become, especially on days that are more challenging than others. Every business should have a document or plan to help them grow and stay on track. A brand plan is the solution!
To create systems and processes
Every business needs systems and processes they can streamline and continuously work with that creates more time and money. The main benefit of an effective system is that it works to create efficient workflow internally and externally. For example, an effective system for client inquiries is having a system in your website. This system could look like this:
Visitor lands on the homepage, sees your menu that encourage them to sign up for your newsletter or click to read your blog. They click to read your blog and decide to book your services after researching your reviews and who you are. They fill out your form in which you respond to within 24 hours. In the auto response email, they notice an interesting e-course in your bio and all of your social media accounts. They follow you on all accounts and they click to learn more about your latest e-course.
All of this is happening from a simple website setup. Every visitor should go through this system of booking and learning more about your company. Think about how websites affect brands. Think about how your business will generate leads or customers if you sell products. All of your thoughts and finalized ideas should be in your brand plan.
Processes are also needed because businesses need to stay organized, especially with tasks they perform repeatedly. When a client inquiries on your website, you need a process in place that makes it stress free for the both of you. That’s why, in the example above, a form for inquiries and an auto email responder works! The things that you do repeatedly needs a system and a process. A brand plan will help you brainstorm and create a thought process to develop the intended message you want to have.
In my brand plan, I like to highlight how I want my brand to look, how my business will make money, how my brand will be different from other brands, how I plan to build on social media and who I plan to collaborate with. Each month or quarter, I revisit my brand plan to reflect and revamp. I make sure each is aligned with my brand vision.
Creating business plans are way too difficult for your creative mind that’s why I created and designed this brand development workbook. It’s what I follow and has helped me develop a reputable brand. Grab yours now!