How to Create Useful Content As a Beauty Artist - Content Creation Mini-Series [Part 1 of 3]
Creating useful content is one of the best ways to connect with your audience as a creative entrepreneur. It’s very important to know what kinds of content to post to maintain engagement and increase your influence in your niche. For the next few weeks, I’ll be posting content tips and strategies for specific creative business owners. Beauty gets the first post as it is closest to my heart next to creating for this brand. Make sure to subscribe to the blog to keep up with all the tips and strategies I’ll be sharing. The general rule of thumb is to take what I advise and apply it to your content strategy. Let’s get started!
Creating content is one of the most important things a business can do to build influence and share its expertise. Beauty artists such as hair stylists, makeup artists, and nail artists produce most of their work. Their work is used to appeal to the imagination and attract quality business through their portfolios of client and commercial work. They may also have reviews from past clients. Although most of their work is visual, they still need to capture people who aren’t knowledgeable about how they can help them achieve their goals. They also need to capture people who aren’t sure if they're the right person for them.
There are 4 strategies that need to be covered in content marketing: teach, inform, entertain, and entice. Most artists have the entertain and entice strategy down with behind-the-scenes and client work posts. However, they don’t teach and inform as often as they should. It’s probably because they are always busy servicing clients and uploading a photo is much quicker than creating graphics and content. I get that, but I can guarantee that business will grow with elevated content or content that gives more value to their audience.
Here are 4 things beauty artists should create in combination with their client work or portfolio to position themselves as experts in their industry:
Always remember that you'll have potential clients, fellow artists, and other business owners in your audience at all times. You must learn to create content for these groups of people to increase your influence and position yourself as an expert.
If you need a personalized content strategy that helps you to teach, inform, entertain and entice your audience outside of your portfolio, let’s create one together. Or, if you need something you can continuously reference to, take my content creation course that affords you lifetime access! Whichever path you decide, you’ll be a content generating machine for your brand!