How to Create Useful Content as A Non-Creative Entrepreneur [Part 3 of 3]
We are at the final part of this content series by industry. I wish I could cover all creatives, but I wanted to help the online business owner too. Although this series is for creative entrepreneurs, any online business owner can take heed to these tips and strategies. If you own an online business, at some point you have to create content in order to market to your ideal clients. If you are a meal planner, a nutritionist, a fitness guru, a travel agent, a wedding planner, or anything of that nature you have to create content to educate, inform, entice, and entertain your target audience. That also goes for traditional business owners such as lawyers, accountants, and science professionals to name a few.
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There are many people who simply don’t know what to post to keep their audience engaged. They feel repetitive with their content because they lack idea of diversification. There are several professionals who need to teach and inform their audience, but feel the information they have to share is quite boring. I know all of this because I’ve converse with business owners who are in these positions all the time. It made me curious so I asked my online community what is their common struggle with content creation, specifically with blogging.
I chose blogging because I know it’s a much needed area of the marketing business. Blogging is a necessity for a brand’s development on the internet. And, it’s the most common way for traditional business owners to get found online. Whether you choose to create written, video, or audio content, your brand has to have useful content across the internet to reach the right people .
Now, back to the responses I received from my survey. When I asked my audience what their biggest struggle is with blogging, I received a lot of responses about making boring content interesting for professionals who aren't content creators full time or who aren't creative entrepreneurs. In other words, professionals would like to create content for important subjects that affect everyday life. For example, green environmental science, accounting or legal professional are areas that affect our lives. We must be educated about these subjects to improve our lifespan. Business owners in these fields want to create content to do so without boring us.
To many people, these topics may be boring, but there is always a way to make really boring content fun once you learn who your demographic audience is, especially in the age field. Because age is a big deal when it comes to creating content, it is a must that you know what kinds of content demand the attention of the intended audience you want to attract. You must know the kind of content that will get the engagement that it deserves based on the age group your audience is.
Because industries such as the accounting and legal industries have such niche areas, it's utterly important to identify content that attracts and retains the right audience. If you are an accountant, what kind of accountant are you? Are you an accountant for corporations? Are you a small business accountant? You could even narrow that area of business down. Are you an accountant for hairstylist and makeup artists?
The same goes for the lawyer. What kind of lawyer are you? Do you practice family law for single dads? Do you practice civil law or immigration? No matter what the demographics for general information is, you should create content that tells a story. This format is the easiest way to tap into the imagination of the reader while educating them. Creating scenarios that involve everyday life, common concerns, and/or challenges will keep the reader’s attention.
Here are four tips to help you create content that connects:
Start with emotion
Think about some of the things your audience is or should be afraid of. Think about risks that they are taking unintentionally. Think about benefits that they may be losing out on. Take that information and turn it into a content piece of warning. This will prompt curiosity in the potential reader.
For example, the business owner who wants to educate their audience on environmental safety should create content that affects the home and the people or pets in it. Because people love their immediately human family and their extended pet family, creating content that describes life changing risks that affects those loved ones is ideal. Also, if you are in this field, you should create content that explains everyday risks with technology and devices because people can relate to it.
Use familiar terms
A common thing I’ve noticed that makes any content boring are terms that I can’t relate to. Most times these terms are industry terms that only another professional in the niche would know and understand. When there are way too many industry terms in an article, I tap out. Reading it is information overload and I dismiss myself from the article. I am sure there are other readers who feel the same.
All business owners should be privy to this information. Use common terms that your audience knows and can relate to. Otherwise, it loses the attention of the reader. You can still use the proper terminology within the text, but it's absolutely necessary to stick with common words that the reader can relate to before you explain it in professional terms.
Create interactive content
There are a ton of ways you can get your audience to engage with your information online as a non-creative. Quizzes are highly interactive if you create it to inform and entertain your audience as they complete it. Also, please do not sleep on video or animation. You can use something interactive like whiteboard marketing or animated explainer videos to present the information you want your audience to consume and apply through animation.
This tool is a great resource for animation explainer videos. If you’re a lawyer, professor, accountant, or auto technician for example, these videos are great for presenting information that keeps your intended audience engaged. I highly recommend business owners who have a lot of information to share to use these in their marketing strategy.
Tell a Story
A story line that describes common situations is much more intriguing than facts and general information about subjects that are necessary to cover but don’t interest many people until they need it. Create a person or family to demonstrate your points. Describe how each action they take or avoid taking affects their lifestyle or money. Create a visual image in the minds of your readers. Get familiar with the personality of your ideal reader and create a character to describe the scenario or information you need to present.
There are a ton of ways you can create useful content to educate a broad audience about your industry or niche. You don't have to be a blogger or a writer to deliver useful content to your audience. However, you do need to create content that you enjoy so that you and bring awareness to your products and services and develop a loyal community for your brand.
If you want to learn more about creating content that's fun and effective enroll in my content creation, Course Overdose. It will teach you how to intentionally create magnetic content that appeals to your target audience and attracts your ideal clients with diverse content; no matter what industry you're in.
So, do you have a hard time creating fun and engaging content? If so, let me know what niche you’re in and I’ll give you a tip.