How to Incorporate Storytelling In Your Social Media Posts
Small talk at Starbucks or while waiting in line is the norm for some people. A dialogue is created with a person to easily learn more about them and possibly where they are from or what they do. These types of conversations are similar to the dialogue we create on social media through our captions. This dialogue creates a connection with our audience as we begin to share our experiences and they identify similarities from our content.
It’s understandable that some of us have a hard time incorporating our story into our brands on social media so here are a few strategies that will help infuse storytelling in our posts to connect with our audience:
Start from the end and add an experience
Think about what you want your audience to feel and do before you write your caption. Do you want your audience to become curious about a product/service, or you? Do you want your audience to feel inspired or motivated? Do you want your audience to sign up for your email list or new course?
Once you’ve determined what you want your audience to feel and do, think about an event that directly relates to your topic at hand.Was there a conversation you’ve recently had that you can tell your audience about? Did you read something that bothered you or moved you, and you want to share with your audience? Were you ever in a certain place or situation at one point in your life when you needed what you have to offer? There are a ton of relatable experiences that you can think of to share with your audience to make them feel a certain way before you lead them into your call-to-action (what you want them to do next).
Write your end result first. Add your relatable event/experience to the beginning of your caption (in story format; as if you were talking to one person). Use transitional sentences to marry the two.
Explain to a 5-year-old
When you draft your captions, it’s important to remember that there are always three people in your audience that you should write to; others will be somewhere in between or beyond. These people are at the beginning stages, the emerging stages, and the advanced stages of your niche. These people need to understand who you are, what you do, where you come from, and where you are going. You have to answer these questions with your content. A great way to become clear and concise is to write as if you have to explain to a 5-year-old. Of course, you don’t want to belittle your audience, but you want to make sure your words are simple and non-technical. This means industry terms won’t resonate with the beginner or the emerger depending on the stage they are in so you should avoid using them.
Use each post to talk about a conversation or an experience you’ve had in a way that your audience can easily consume the information. Be straightforward. Get to the point. Leave them with a call-to-action. This call to action will tell them to sign up with a link, click on a link, leave a comment, share this post, etc.
Related Post: 3 Important People You Should Be Teaching With Content
Choose a member from a group to write to
In the last key point, we discussed writing for an audience that is full with your ideal clients at different stages. In this key point, we will discuss why it’s important to have a conversation with one group of those audience members at a time. It’s important to remember to focus on your end result first and think about who you are targeting per post. Your ideal clients may have similarities but no two people are in the exact same place. You’ll need to choose which group you want to talk to.
For example, you ideal client may be a 29-year-old female who still has a 9 to 5 and wants to leave her 9 to 5 to start her own business. This factor may be constant in all of your clients, but one client may have already started their business (the emerger). Another client may not know where to start (the beginner). Both are your ideal client but they are at two different stages. If you want to learn this content creation in audience group strategy, enroll in Content Overdose, my content creation e-course. It will teach you how to divide your avatar into 3 levels so that your content reaches every person in your online community.
Create each post on social media to cater to your target market (the audience discussed in the last key point), but choose a group each time you post. Do you want to reach your audience members who are the beginning stages? Or, do you want to target your advanced members?