How To Turn Your Blog Into An Infographic
Blogging is fun for of us creatives! We love to share what we love, know, and study through various delivery methods. When we create content, we want to get as many eyes on it as possible to encourage our audience to take specific actions like share it, buy it, or opt in for it via email. After we publish our content online, we post it across our social media and web accounts to promote it. One effective way to get eyes on our content and website is to create a simple infographic that visually summarizes one of our blog posts. Infographics are great share-worthy content for the web and Pinterest.
A lot of bloggers are using Pinterest which is great! Besides the normal Pinterest graphic sizes and dimensions, infographics stand out because they are longer and more attractive! If you are not using Pinterest to increase brand awareness, readership, and website traffic, this blog post is the boost to help you get you started. I am still learning the perks of Pinterest each day, but I created a simple infographic for a blog I wrote and received several pins from that one infographic. So, I began making more infographics for my blog posts.
Let’s cover the basics. Photos on Pinterest need to be tall and attention grabbing. Most Pinterest dimensions are 800px x 1200px, give or take. They need to be pleasing to the eye and of course, the text on the pic (most times the same title as your blog, product or service) should entice readers to visit a website to read the blog or article. Also, if the information is useful, people can pin them to their boards. I love Canva for Work to create my designs. Canva has an infographic design template that makes it easy with the placement and layout of your designs! The dimensions are 800px x 2000px just incase you use another design tool.
Now that we have dimensions for infographics, let’s move on to re-purposing your blog into an infographic. You’ll need to do these four steps before you design your infographic:
Gather your information
Summarize the leading story or text of your blog into 1-3 short sentences to tell your audience what the infographic will be about if your title isn’t straightforward.
Use any subheadings, tips, how to steps, directions or flow charts, etc. in a way that the reader needs to consume or perform. Think about the type of information you are sharing. Is it comparison info [A versus B]? Is it a timeline? Is it factual? Is it a roadmap? This information would be the bulk of your design.
Use short sentences, key phrases, or icons to briefly explain the steps in detail in comparison to your blog topic.
Include all references or company information.
Choose & Finalize Your Design Colors, Textures and Elements
You can use most, if not all, of your brand style and identity for your business with this step. This step includes deciding your colors, fonts, and overall look for your design. Incorporate these visual elements when designing your infographic. You can totally be brave by incorporating fun textures and elements along with your brand colors.
As for any comparisons, actionable steps, timelines, and road maps that could represent the kind of blog post you have, think about the icons and symbols that represent the text in your blog. Use these elements in your design as well.
Example: $ represents money, a cloud may represent whether or thinking, links may represent a link to a website or sharing and so on.
Brainstorm, placement, and design
Here are a few things to remember when designing:
Let your design breathe!
Allow your design to be consumed easily even if you have a lot of information. Use the most important information only.
Your design doesn’t have to be super complex.
Your design needs to represent your brand personality and voice throughout the design.
Show some contrast with colors (brights, darks, shades, shadows, etc).
Don’t overthink this part just make sure you diversify your design.
Extra Tip: Search infographics on Pinterest to get ideas of how to design your infographic based on the style of your brand. Remember that your design does not have to be extremely complicated like ones you see. Stick to your brand authenticity!
Audit the cohesiveness of your design and its information
It is important to make sure you aren’t missing anything from your original blog post. Be sure that your fonts, shapes, colors,and elements are cohesive. Keep your sentences powerful and short.
Let’s move forward to the example I’ve created for you. I decided to create an infographic for a blog post I wrote about creating a strong content strategy. There were 4 easy steps that I gave with small details under each in text or icon, or both. Take a look at how I used the steps and headings and incorporated them into my design.
PIN this baby to your Pinterest accounts!