The #1 Thing You Should Be Using As a Marketing Strategy
Many businesses market solely with product and service photos on their social media accounts and their website. This simple marketing tactic works for very few businesses especially when there is a saturated industry. Some businesses have mastered photographing products and promoting their services well without any other marketing strategies. Other businesses struggle with getting the attention of their customers or lack strategies to effectively market the products and services they have to offer.
It’s important to use more than one marketing method with your audience because your audience may be at different levels in their buying process. They may be at different levels with understanding their needs. Some of your audience may know exactly what they need and how your business will help them. Others may not know they need what your business has to offer.
Choosing more than one marketing strategy helps your business reach a larger range of people based on the factors mentioned. Here’s my favorite marketing method and the benefits of it for all businesses:
One of the most effective ways to get the attention of your customers to drive business and sales beyond product and services photos is content marketing. Content marketing is something you should be using right now with other marketing strategies.
So maybe you’re thinking, “What the heck is content marketing and why is it important for my business?”. I am glad you asked my friend.
First let’s tackle the foundation of the phrase “content marketing”. Content is useful, reliable and valuable information created and distributed through several different formats. Marketing, as we know, is used to increase brand awareness and sales. It is used to get our businesses in front of our target audience. When you marry these two subjects, content marketing is used to increase growth for a business in many areas through consistent information.
Content marketing is a strategic marketing practice that businesses intentionally use to attract and encourage their audience to take an action. This action can be as simple as clicking on a link to read a blog, signing up for an email list in exchange for a freebie, or purchasing products or services. Whatever a business’s goal is, content is used to market the business for these 5 key benefits:
To provide proof that your expertise is legit
To connect with the audience
To increase engagements
To increase sales
- To increase search results
The entire purpose of your content marketing strategy is get the attention of your ideal clients and the people who will grow into fans for your brand. Information that you will create will show and prove what you know about yourself, your business, your industry and your audience.
Having an emotional connection is the way your audience builds and identifies with you. The more you share your journey, your successes, your failures, your fears or even your aspirations, the more people will connect with you. Similarities bridge the gap between things that are foreign to your audience. Your content should be used to connect any gaps of unfamiliar territory with similarities with your audience.
Engagements are awesome for brand awareness. Interactions from your audience will help you understand what your audience likes and doesn’t like. If your audience shares your post on social media or shares your blog, it is proof that the content you publish is effective. The valuable content you post will increase engagements just as long as you stay consistent. But, you must stay consistent to see the results.
There are a lot of people in different places in their journeys and career. Like I mentioned before, they may not know they need what you offer. They may not know how your product or service can make their life better. Your content will inform, educate and entice them to listen and take action to purchase what you sell based on their needs. You can increase sales with your content by educating your audience. You can sale products and services with great sales descriptions and sales pages. You can also sell your content and information about various subjects to your audience.
The Search Results
Content marketing is great for your business blog and website. The more relevant and valuable your content is, the greater chances you can be found through search engines. The more traffic that comes to your website because of your content, the greater the chance the other benefits mentioned above increases. This key benefit will help your business establish a stable digital home outside of social media with search engines.
Remember these key benefits when thinking of your marketing strategy. Content marketing worked many years ago and it will continue to work many years to come. I used it to appeal to the types of clients I wanted when I worked in the salon years ago. I still use it to connect with the audience I want to connect with for my brand now. I keep these 5 key benefits in mind when creating content and you should too!
Content marketing is about showing your expertise through valuable information. Too many people think their industry is saturated, but the best marketers understand that content marketing is a great way to create distinction for your brand. Great content should evoke an emotion plus increase engagement and sales. Creating awesome content on your website through your blog will help others who are not on social media find your business. This is why being on social media alone is not enough!
It’s important to research and plan how you will incorporate a strong content marketing strategy to effectively market your business to those who will become fans of your brand. Once you get a good stride of content creation going, you’ll attract the right people who will buy and engage with your business.
If you want to learn more about creating valuable content that you audience craves, if you want to build a relationship with your ideal client through content, and if you want to create more time with your business, my content creation e-course, Content Overdose, is for you!
Are you using content marketing in your business? Have you created content to intentionally get the attention of the customers you want? If you have not started your content marketing strategy, it’s time you’ve created one!