The Truth: Why No One Takes You Seriously
There’s this saying, “you have to work hard to get what you want”. We hear it, but not all of us believe the amount of work that goes into entrepreneurship. There’s another saying “people want the results, but they don’t want to do the work”. I can’t tell you how many times I experience people saying they need help. They get the help they need and still don’t put in the work. They wonder why they aren’t seeing the results they want. We aren’t talking about money alone. We are talking about recognition. We are talking about trust. We are talking about consistency. We are talking about all of the things people want from others. My number one question is, how hard are you really hustling?
If you are in a place where you feel like you’re not being heard, it could be that you aren’t trying hard enough or you don’t have a clear strategy.
There’s three brutally honest reasons why people aren’t taking you serious:
You aren’t taking YOU serious
You: “I wish I knew what I was doing. I know I should be doing more. I am doing all that I know how to do”.
You will make every effort to hunt someone down for what they offer, ask a billion questions only to either not go further with the investment process or buy the product/service and never apply what you learn. You don’t finish what you’ve invested your money in.
On the other hand, some of you are consistently present. You are available for sales and work. You attend every free workshop, every free webinar and download all free content that you can. You consume all of this important information that will take your business to a higher level, and don’t apply yourself completely.
Some of you post more lifestyle photos than business photos on your social media pages. You’re inconsistent with blogging, if you have one. If this sounds like you or some of your habits, I am not talking down to you, I am calling you out to do better for yourself and your future.
We are all imperfect and we all fall short in some areas, but some of us aren’t seeing results because we simply aren’t taking ourselves seriously enough. This could be for a number of reasons:
Fear of Success - You’re focusing on every negative thing that comes with success (the opinions of others, expectations of others, always being watched).
Fear of Failure - You’re focusing on not being good enough. You’re focusing on everything that could go wrong.
Self Doubt - Thinking that you’re not good enough or you don’t know enough.
Laziness - You simply don’t want to do the work. You focus on everything else except what needs to be done to grow your business.
Procrastination - This could be for a number of reasons. Example: You’re anxious about different things in your life and you avoid taking care of business because of those things.
If you’re here with your business, I urge you to take small steps at a time until you get a consistent rhythm. Never stop taking those small steps and eventually you’ll see progress. Remember, all of the information you consume needs to be in an effective plan that you can handle.
You don’t have clarity and organization
You: “I am posting. I don’t know why I am not getting any likes, comments, or shares. I am not gaining any followers. I am getting spammed.”
You want to put in work but you either lack focus or organization, you’re inconsistent, and/or you simply don’t know what you are doing. All of this okay. You’re hungry and you just need a boost. You know exactly what you want to do, but have not done enough research to find ways to get more exposure. You need a plan.
The first thing you need to do is evaluate your current habits. How often are you posting? Are you consistent with your branding? Are you consistently engaging with others? Are you being authentic and less spammy? Are you investing in paid products to get you on the right track?
If you aren’t happy with any of your answers for the questions above, it’s time to get clarity and organization. Often times we see outsiders who seem to have it all together and we become frustrated and burned out. I urge you to invest in paid products to help you get clarity and take your business to the next level.
Free products are fine, but here’s the thing. Free products are more time consuming to apply. Most of the time, free resources tell you how to do something. Paid products show you exactly what you should be doing and often times with support. Hire a strategist. It helps to talk to another business owner who can guide you in the right direction. If you have a good grip on your business and need processes, invest in an e-course. Sometimes an e-course will help you with clarity and organization. Either way, you must slow down, evaluate what you are doing, establish your goals and what you plan to do to reach them, and make it your business to implement schedules and processes for you to follow.
Your content isn’t useful to anyone.
Lack of intentional, useful content isn’t going to create awareness, sales, or influence. It will create a reputation or possibly attract the kind of business you don’t want, but trust that people notice half-assed work. Your content should have a business and end goal. It should direct your audience to the destination that gets them to take the action you need them to take.
If you are having trouble creating content that your audience needs and craves, invest in my content creation e-course, Content Overdose 2.0. It will teach you solutions for creating content that serves a purpose. It will teach you how to create more content to have and save for future dates and it will teach you how to stay organized and clear with your content creation strategy. Invest in your business here.
Valuable content is absolutely necessary for your business. It builds an organic audience that’s interested in what your brand can do for them. It will also grow your business tremendously because your content will keep people coming back for more! If you’re inconsistent but useful when you post, there is chance that people will forget about the business when you do decide to post. This habit may result in little to no growth for your business.
For people to take you and your business seriously, you have to show up everyday. You have to work when you don’t feel like it. You have to be present to engage. And most importantly, you have to create and present USEFUL content that people can learn from. Useful content is information that people can apply to their lives. It’s helpful. Another lifestyle picture won’t fix how serious people take your business. Another time gap of being present online won’t fix how serious people take your business.
If you truly want to be a successful entrepreneur, you have to invest time into your business every day as well as in the people who support it and engage with it. Give your business a boost by investing in Content Overdose 2.0 now!